Market leaders in the manufacture of product sampling solutions

Our History

As market leaders in the manufacture of shade cards and other product sampling solutions, Wetherby Shade Card Company has been creating innovative, bespoke, sales-enhancing shade cards for leading manufacturers, distributors and retailers across Europe for more than
60 years.

We have developed techniques and invested in customised machinery that can handle almost any type of material to present it in the most practical and appealing way.

Meet the Team

Andrew Heaton

Andrew Heaton Managing Director

Andrew joined the Wetherby Shade Card Company team in 2018, following 25+ years in print and marketing services. Andrew believes quality and service should be at the heart of every department and works hard to encourage this across his teams.

Anna Sutton

Anna Sutton Financial Director

A qualified Chartered Accountant, with over 25 years’ experience in senior finance roles.  Anna has worked as “trusted advisor” with both PE-backed and privately owned businesses and has experience of improving Finance, IT and HR systems, ensuring the smooth-running of all things finance-related.

Lee Taylor

Lee Taylor Production Manager

With over 35 years experience in both the production and sales of Shade Cards, Lee now leads the Wetherby production teams to deliver the best solutions for showcasing your materials.

Paul Jubbs

Paul Jubbs Quality and Compliance Manager

Since joining in 2020 Paul has been delivering business improvement and LEAN manufacturing, with a continued focus on quality. Therefore ensuring Wetherby Shade Cards products meet the high standards that we set ourselves.

Aubrey Suffell

Aubrey Suffell UK Sales Executive

Aubrey joined Wetherby 3 years ago, and brought with him an extensive background in Print, POS and Packaging.  Shade Cards have quickly become second nature to him, developing his knowledge to support customers to deliver outstanding marketing materials for your products.

Linda Hopkins

Linda Hopkins UK Sales Executive

Linda has been working within client services at Wetherby for more than 15 years.  Now as UK Sales Executive, her experience helps her to advise and support customers to get the best solution for showcasing their products.

Ieva Paskauskaite

Ieva Paskauskaite Sales Co-ordinator

Ieva takes great care of our EU customers. Calling on her extensive production knowledge and organisational skills, Ieva can spot and resolve any issues to enhance the production and customer journey for our clients.

Jo Foster

Jo Foster Sales Co-Ordinator

With over 30 years working in client focused roles in the print and mailing sector, Jo’s meticulous approach and attention to details ensures the smooth production of our UK customers’ shade cards.

John Alleman

John Alleman Export Sales Manager

John has been helping customers to find the right shade card solutions since 1996 and is fluent in four languages, which helps him to service customers and product markets across Europe.

Arno Alleman

Arno Alleman Export Sales Executive

Arno uses a creative approach to find the ideal balance between innovation, efficiency and people. What Arno loves about shade cards is that they’re simple but complex in equal measure.


We constantly devise new visual and tactile approaches to presenting our customers' widely differing products, making sure that each one stands out from the crowd.


Our skilled and dedicated team has experience in every aspect of shade card production and will quickly determine the best possible format for showcasing your materials.

specialist techniques
Variety of materials

By developing new production-line techniques and customising our machinery we have long proved our ability to work with almost any type of material.

perfect finish
perfect finish

We combine hand-craftsmanship and modern manufacturing methods to achieve the perfect finish to every sample, setting a standard rarely achieved elsewhere.

Get in touch

Talk to us today about your requirements and how we can help your business. 

Email Address:

44 (0) 113 257 7381